Programmatic display advertising has several benefits for advertisers, including:
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Increased efficiency: Programmatic display allows for real-time bidding and buying of ad inventory, making the process more efficient and cost-effective.
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Targeted advertising: Programmatic display uses data and algorithms to identify and reach the right audience, increasing the chances of a successful campaign.
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Better measurement and optimization: Programmatic display provides access to detailed data on ad performance, allowing advertisers to measure the effectiveness of their campaigns and optimize them for better results.
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Access to large inventory: Programmatic display allows advertisers to access a large inventory of ad spaces across multiple websites and platforms, increasing the reach of their campaigns.
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Automation: Programmatic display automates the buying and selling of advertising space, reducing the need for manual processes and human error.
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Improved ROI: By using programmatic display, advertisers can reach the right audience at the right time, with the right message, at the right price, resulting in improved ROI.
Overall, programmatic display offers a powerful way for advertisers to reach their target audience, improve the performance of their ad campaigns, and ultimately drive better results for their business.
You probably ask yourself on what kind of inventory you can deliver your display ad ?
There are several types of inventory that advertisers can use to deliver their display ads:
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Web inventory: This includes ad space on websites, such as banner ads, interstitial ads, and native ads.
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Mobile inventory: This includes ad space on mobile apps, such as banner ads, interstitial ads, and native ads.
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Video inventory: This includes ad space on video platforms, such as pre-roll, mid-roll, and post-roll ads.
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Audio inventory: This includes ad space on audio platforms, such as streaming music and podcast services.
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Out-of-home (OOH) inventory: This includes ad space on digital billboards, bus shelters, and other forms of outdoor advertising.
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Connected TV (CTV) inventory: This includes ad space on TV platforms, such as streaming TV and over-the-top (OTT) services.
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In-app inventory: This includes ad space within mobile apps, such as banner and interstitial ads.
Advertisers can use programmatic display to access a large inventory of ad spaces across multiple platforms and websites, increasing the reach of their campaigns. In addition, using programmatic allows you to use the data to optimize your campaign and select specific inventory that will best serve your objectives.